Bruce Martin, founder of American Custom, was inspired to make custom pipes for his Harley while out on a ride with his brother.
They had just installed an early prototype of an American Custom slip-on muffler and couldn't believe it - the sound was incredible.
They were asked about their pipes whenever they rode so they knew they had something special. But Bruce also wanted to be able to change the sound easily - even while on the road - in only a few minutes. And his goal was to share his discovery with other riders so they could enjoy the same great experience.
That's when the American Custom Tone-Flex System* was born. His team spent the next few years engineering a system that would deliver the best sound - unique to each Harley model - ensuring that each detail was perfect.
They created a set of products that provide the high quality they demanded with maximum sound flexibility - from an aggressive, deep rumbling sound, to street-friendly, or somewhere in the middle - all available in the same pipe.
Of course, they knew their products created a lot more power. They could FEEL IT when they rode. After testing their mufflers on a Dyno machine they realized they got a 10% to 17% increase in both horsepower and torque. It was time to take this product to market.
Realizing that they needed to differentiate themselves from their competitors, they decided to sell their products direct to you, the rider. This helped them accomplish their 2 main objectives:
1) Sell the highest-quality products at a reasonable price. Eliminating dealers and distributors (middlemen) would allow them to do this.
2) Provide a high level of service and superb customer satisfaction. By dealing directly with you, the rider, they could ensure your experience is great.
The team knows that their products and services are truly unique...The highest quality, best sounding, most flexible, lowest price performance mufflers on the market. And, with their high level of customer service and support, no other exhaust system will compare.
Bruce still finds time to go out and ride but he doesn't get very far before he's asked about the unbelievable sound and sleek look of his American Custom pipes. The entire team at American Custom takes pride in serving you, our customer. We love to ride and we know that you do too. We know you will enjoy your new American Custom Exhaust System. To all of you, from all of us at American Custom - Thank you and Happy Riding!